Market analysis
Customer analysis
- Target : 20~40 generations who needs meeting room, studying place or seminar room.
Behavior segmentation
- Students : Sensitive at price → Lower food price.
- Office worker : Less sensitive at price, Sensitive at convenience & facilitation. →Give best at interior.
- Substitute places (Library, Starbucks, Caffe Bene etc) → Pre
foods: limited consumption with remaining socialist living patterns.
Chinese characteristics that they enjoy eating.
Chinese who like sweet foods => enforcing sweets.
Operating stores under direct managements: It is difficult to deliver fresh fruits, vegetables and fish to Shanghai because of the bad condition of distribution network. => keep many customers as pat
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa
1. Introduction
(1) Introduction to the topic
On 14-15 April 2012, the 1st Trilateral Agricultural Ministers’ Meeting was hold in Jeju Island, Korea. Three countries discussed a lot of issues such as food security, infectious diseases of animals and plants, and economical cooperation for each other etc.
<15일 제주 롯데호텔에서 열린 제1차 한·중·일 농업장관회의에
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Intro.
1. Why this topic
Korean wave is spreading all over the world with K-POP being flourishing. Going along with this fact we researched some food companies trying to promote Korean food. However, to make Korean food spread out, we concluded that our job is to make people consider Korean food as easily accessible food that everyone can enjoy daily not as some kind of speci
1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part of the market, although it has relatively short history
(2) Current Status of Whole Foods Market
- Ranked as 16 out of 100 in Fortune Magazine’s annual list of the “100 Best Companies to Work for”
They had acquired Wild Oats Market which is their largest, closest competitor with over a billion a year in sale.
(3) Characteristics of Whole Foods Market
- Heavily involved in environmental issues and community involvement. They made the U.S
1. Introduction
Our group has chosen to do a case study in the field of food service management, as that is related to our major.
In today’s service-oriented world, we often see companies formulating creative business methods to increase competition and to meet customer demands. Prime examples of such are two leading American companies in the field of grocery retail, Whole Foods Market (WFM)